Who Is Responsible for the Innovation?

Moderator: mdjmarketing

Post Reply
User avatar
jaqchapman
Posts: 74
Joined: Thu Feb 12, 2009 2:07 am
Location: Nashville, TN

Who Is Responsible for the Innovation?

Post by jaqchapman » Wed Mar 30, 2011 8:06 am

Our friend Josh Lauritch (Word Entertainment) wrote a thought-provoking piece on his blog. Any thoughts you'd like to add????

http://joshlauritch.tumblr.com/post/417 ... qus_thread

nardMuffin
Posts: 55
Joined: Wed Sep 30, 2009 7:06 pm

Re: Who Is Responsible for the Innovation?

Post by nardMuffin » Mon Apr 04, 2011 6:27 am

I like what Josh had to say; it made me stop and think.

And I would tend to agree that we should tell consumers what they want. Not that any music directors should play "God" really but that we should share a good song when it comes around. A good song is a good song.

And I don't think just getting research from listeners on what songs they like or don't like is "understanding your listener" anyway. Really, it's just getting their opinions on a few tunes. Understanding your listener is about understanding everything else outside their listening habits: where are your listeners, what are they encountering in their community, what needs do they face and what needs do they see in the people around them? What are their churches doing in the community? What are they learning about being Jesus to the world?

The question should become, what music will inspire people to go to those hard places and be risk takers? Rather than taking on what songs are testing well, yes, I do think we need to give the consumers something they don't know they need: a song that will push them outside their comfort zone and not the same old players in the Christian radio world (I'll refrain from inserting standard artists names here).

User avatar
jaqchapman
Posts: 74
Joined: Thu Feb 12, 2009 2:07 am
Location: Nashville, TN

Re: Who Is Responsible for the Innovation?

Post by jaqchapman » Tue Apr 05, 2011 8:35 am

This thought just came to me... Isn't that what our church pastors are supposed to do? Not poll the crowd for what they want to hear (those sometimes taking ideas for topics can be interesting) but rely on the Spirit to speak the right and timely message to his Body? Do this work for radio too?

nardMuffin
Posts: 55
Joined: Wed Sep 30, 2009 7:06 pm

Re: Who Is Responsible for the Innovation?

Post by nardMuffin » Wed Apr 20, 2011 2:27 pm

I'm all about jabbing a few sticks in people's sides. Tell them what they DON'T want to hear. Tell them what they didn't know they NEEDED to hear. Which I think was your point, jaqchapman.

olivia1910
Posts: 1
Joined: Fri Sep 23, 2011 1:16 pm

Re: Who Is Responsible for the Innovation?

Post by olivia1910 » Fri Sep 23, 2011 1:18 pm

Really, it's just getting their opinions on a few tunes. Understanding your listener is about understanding everything else outside their listening

Td. Tiket Pesawat Murah

Post Reply