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What a noisy market NY is now -- and I can't help but think Z100, the one with the most to lose, but still an amazing station, will get nibbled at by NOW, and Party (to some degree they may hurt NOW), and WKTU with those big adult numbers will hurt Z100, as well.
The only place I think it'll hurt the most is mornings. Giving people the option of music in the morning is something that is slowly taking off. Some people just aren't interested in how many Ready Whip cans a guy can ingest, and would rather hear the music. Not that I'm against Elvis or anything, just speaking my mind. They've done this in LA and had some surprisingly great results.
Yeah I think they are definitely going to take over in the mornings! Attention spans for Elvis have definitely dropped to about minute and a half.