Women in Radio

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Women in Radio

Post by rogerwimmer » Fri Sep 22, 2017 7:35 am

Hi, Doc: In all the research that you have done, have you found any preferences regarding if men prefer male or female jocks? The same for women? Does it change by ages? Thanks in advance! - Maria

Maria: As you might expect, there are many types of radio listeners and I can tell you that there some who prefer male jocks and others who prefer female, and this is also true for age preferences. In other words, there is no single answer to your question. The information about gender and age preferences on a radio station would come from a research study with a station’s listeners.

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Roger Wimmer is owner of Wimmer Research and senior author of Mass Media Research: An Introduction, 10th Edition.

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